Awareness Campaign for Lung Cancer, for the pharmaceutical company Roche. The white colored ribbon represents lung cancer internationally. Τhe objective was for this connection to be established and amplified in the mind of the greek public as well. Therefore we created the campaign "We wear white", which was based fully on the color white. Three high-profile ambassadors, Panagiotis Giannakis (Basketball player), Smaragda Karydi (Actress) and Marios Frangoulis (Vocalist and Theatre actor) were dressed in white and placed in a white background. The campaign included above and below the line materials, as well as a sensational, all white press event, which was held at the Cycladic Museum of Athens.
