Healthy U  Project is an initiative by the Government of Alberta that supports and encourages Albertans to lead healthier lifestyles by providing information and resources on healthy eating and active living. The creativity of the campaign was directed by DDBÂș Canada. TThe project was a mash-up of diverse images created by four different artists, the others three: Jeremyville, Jimi Crayon & Jenni Sparks. The initiative teaches children the importance of getting at least five servings of vegetables and fruit and at least one hour of physical activity each day.
