CLIENT
THE FIT CLUB BY PRICE HEALTH
SCOPE
LOGO – SECONDARY LOGO – BRAND MARK – KEY-TAG – ICONOGRAPHY – APPAREL – ENVIRONMENTAL
Looking to brand their gym space as a sub-brand to Price Health, the client requested a similar logo, lettermark and brand structure. Both brands utilize the same black and white tones with a pop of bright neon colour.
Converse to the price health brand, the fit club is defined by a neon green and heavy use of black and grey.
The signature green key-tag differentiates ‘all access‘ club members from ‘one club’ members at a glance.
Using the shapes from the ‘f’ lettermark, iconography was created for various fitness activities.
Check out the Price Health brand – created as a separate project.
