Cadbury (Various Countlines)

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Client: Cadbury
Agency: Design Bridge

In order to bring a renewed sense of consistency to Cadbury's line of confectionary brands, I worked under the direction of Design Bridge who commissioned me to redraw the full range of their well-known chocolate bars, including some of the world's most loved household names. The idea was to make each countline feel more expressive and representative of the experience the consumer has when eating through illustrative typography. Bringing the famous Cadbury purple to the fore helped to bring a real sense of family to each bar.

Around two dozen lines were created from standard bars and international variants, through to treat bags and seasonal alternatives used in selection packs.