Александра Соловьева's profile

Ivan Chai tea packaging and branding


Super quick one evening project for a tea shop.
Ivan Tea, aka Kiprey or Fireweed. Traditionally the young shoots are collected in the spring by Native American and Siberian people and mixed with other greens. As the plant matures, the leaves become tough and somewhat bitter. The southeast Native Americans use the stems in this stage. They are peeled and eaten raw. When properly prepared soon after picking they are a good source of vitamin C and pro-vitamin A. 

In Russia, fireweed is made into a tea known as Ivan Chai. We use it as highly prized medicinal herb too. 
Common variations of packaging for Ivan Tea are using natural colours of the plant itself, like purple and green, and/or traditional russian patterns and symbols.

My goal was to preserve the national flavor and at the same time get a stylish solution that stands out on the shelf.
It's good to make a hot cup of tea and drink it with friends with some tasty russian sushka's.
Thank you for attention.
Credits: thanks to Garry Killian for pattern, mockups by graphicburger and mockupzone.
Ivan Chai tea packaging and branding
Published:

Ivan Chai tea packaging and branding

Quick packaging and branding project for tea shop Gurman Bazar.

Published: