Cerebral Palsy Australia engaged Handle Branding to collaborate on their international initiative World CP Day. Building on the success of last year’s event a new theme was created ‘Make Your Mark’.

Every day people with Cerebral Palsy learn to adapt and adjust in scenarios of a mental or psychical capacity. More recently with COVID-19 we as an international community have also had to adapt and evolve. Inspired by the recent turn of events ‘Make Your Mark’ was born and as a result a campaign was created around sharing and making your own mark in what ever way you can.

Handle created a new creative direction and marketing campaign which built upon the overarching brand, materials and colour palettes.

Our work included; campaign identity, posters, social media posts, flyers, website graphics, icons, infographics, animations, translated materials in 4 different languages and further support material.