Z! CAFE
"Wakeup with Z!
coffee"
Z! Cafe is a coffee franchise that originated from Bien Hoa, Dong Nai. Since 2008, their primary mission is to offer a fresh coffee and
high-graded coffee experience to every people.
ASSIGNMENT
We had an opportunity to partner with Z! Cafe in the journey of redefining its branding identity. To expand the business model and raise more awareness, Z! Cafe required a new identity that is more modern,
fresh, energetic.
APPROACH
Working side-by-side with Z! Cafe's founder, we conducted in-depth research and evaluation on brand vision, core values, and associations. Consequently, we aimed to create a powerful strategy for Z! Cafe's stable development and flexible franchise system.
Our mission is to unite the brand's values, freshness, inspiring community. Finally, combining all ideas becomes the concept of "Fresh coffee for afresh every day."
Our mission is to unite the brand's values, freshness, inspiring community. Finally, combining all ideas becomes the concept of "Fresh coffee for afresh every day."
VISUAL IDENTITY
Z! Cafe logo was based on the concept "fresh coffee every day." We transform the exclamation mark in the brand name to the steaming mug of coffee you have every morning. This symbol highlights a new day of energy and happiness that Z! Cafe prepares for people.
The main inspiration for the key visual system came from the brand's values: natural ingredients and organic production of Z! Cafe. These values were converted to pattern and icon systems that are ready-to-use for brand applications. The brand-new identity confirms that Z! Cafe is the right place for people who wants to connect with a modern and trendy lifestyle and enjoy the freshness and energy of every new day.
The main inspiration for the key visual system came from the brand's values: natural ingredients and organic production of Z! Cafe. These values were converted to pattern and icon systems that are ready-to-use for brand applications. The brand-new identity confirms that Z! Cafe is the right place for people who wants to connect with a modern and trendy lifestyle and enjoy the freshness and energy of every new day.
TYPOGRAPHY
Brand messages paired up with bold typography and condensed typeface reflect the industrial look of both the visual system and the coffee franchise. This typography style promotes the energetic, lively, and “bold flavor” that is always ready to wake you up every morning, as well as Z! Cafe. The images of food and beverage combined with typography create a unique and modern visual consistency and ensure a good taste.
THE JOURNEY FROM COFFEE FARMS
TO CUPS
“The visual identity connects customers with the perfect organic coffee from the farms”
Z! Cafe serves a wonderful coffee but they also offer customers new community-connection experiences and life inspire”
Client: Z ! C A F E
Design Agency: Bratus Agency
Creative Director: Jimmi Tuan
Graphic Designer: Ton Bui, Trang Pham, Nguyen X Hoang
Account Director: Hien Nguyen
Interior Designer: Hoa Tran
Interior Photography: Nguyen Duc Nghiem, Vo Ha Thao
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