Mi Historia Cuenta PMA
Digital Campaign
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Client: BID (Banco Interamericano de Desarrollo)
Mi Historia Cuenta PanamĆ”Ā is a social mediaĀ contestĀ that invites young people from PanamĆ” to upload a photograph to theirĀ profiles showingĀ how they are living the global pandemic. The culture department of Panamas government was looking for a very informational, friendly, inviting and bold campaign ableĀ to attractĀ a young audience.
The logo was created by taking the photo frame cameras display when taking a picture, a hashtag symbol, and a very playful typeface. The rules of the competition dictatedĀ toĀ hashtagĀ every photo entry in order to participate, so we thought the hashtag needed to be a focal point. For the color palette we went with blue to represent social media and pink to give the whole image warmth and contrast.
