o2 Priority Tickets
This campaign was created to clebrate the excitement and anticipation one feels before they go to see/hear their favourite band live.
Through digital banners, we demonstrated the two major visceral reactions people get when they are experiencing something amazing - the hairs stand up on their arms and their pupils dilate.
Music from bands playing at the o2 venue would blare out from these banners. The viewer could decide whether he was feeling it or not feeling it, by sliding the dial up or dow. This would then spark a relevant reaction on the banner eg. hairs would stand on end.
The aim was to remind people how thrilling it is to see live music and to encourage them to sign up to Priority Tickets at the o2 so they never miss a chance to experience it.
BECAUSE I AM A GIRL
Because I Am A Girl is an initiative, set up by Plan International that fights against gender inequality in the third world. We worked up this simple digital idea as a way to garner interest and support for the campaign.
Capitalising on the fact that filling in questionnaires about love, life, money and their future is extremely popular, particularly amongst women, we created a seemingly standard ‘How successful will you be?’ survey.
However, if the participant answers yes to the first question 'Are you female?', all fields relating to education, salary, marital status etc. will become pre-populated or disappear altogether, highlighting in a clever and engaging way, the injustices a female in the third world faces throughout her life.
Digital Switchover
In answer to the brief for the Digital Switchover - the switch from Analogue to Digital TV in 2011 - we decided to create a character from the old Irish Test card, a sight very familar to the target audience (45- 65 demographic).
The Test card would be animated enabling it to talk and change colour as it introduced the Switchover.
Hunky Dorys is a very successful Irish crisp brand, known for its extremely tongue in cheek, male-oriented advertising. Previous campaigns have caused uproar, particularly amongst women who have deemed them too sexy for public showing.
So we decided to create our own Hunky Dorys campaign- one that played up to their usual shock advertising standards. However instead of showing beautiful models, we would photograph beautiful transgender models. The line to accompany each image would be playful and seemingly innocent.
Tweet to reveal
We would then use Twitter to reveal the truth about these beauties. For every tweet published on Twitter ending in #hunkdorys, the hot girl on the Hunky Dorys facebook page would discard a piece of clothing in a provocative way and continue to do so until she eventually reveals her whole package.
To combat any negative backlash from the public, we would propose that Hunky Dorys sponsor the national Ms. Transgender Ireland competition.
HUNKY DORYS
Tesco Ireland
We created these press ads to highlight a Tesco promise that every piece of pork and beef in their stores, no matter how it's cooked is 100% Irish always.
DONE DEAL
Done Deal is a hugely successful buy and sell website in Ireland where people buy and sell anything, from tractors to puppies, beds to fencing and everything in between.
We wrote this TV script to highlight how every opportunity is a Done Deal opportunity.
BMW
I wrote this radio script when I found out that Elvis drove a BMW during World War 2.
Horse Racing
As an avid race goer, I wrote this radio script to bring to life all the magic of a day at the races.
