The way people do business today is changing, and the uncertain flux has many small business owners wondering how to successfully compete in the marketplace. Despite changing conditions, general business and marketing strategies remain effective across most industries. An online presence is one of the essential marketing tools for any small business. If you are preparing to take your business online or want to increase your online footprint, consider following a few of these steps:

Choose a Domain Name

Customers need to be able to find you online quickly and consistently. Your domain name should accurately reflect your business identity. If your actual business name is unavailable, choose a variable that is easily recognizable to current and potential customers. Consider changing your domain name if:

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