I was tasked with reinvigorating a 70's classic, and bringing it to a 21st century audience. The mascot, Chewie the Chewitsaurus needed to become relevant to children once again, but not alienate their nostalgic parents, who are likely to be the buyer.

 

The Chewits packaging went far beyond the stickpacks we all remember. Penny sweets to Halloween editions, bubblegum to flavours chosen by the audience, there are nearly 100 products for the brand to live on.

 

But a brand doesn't just live on pack. A website acting as a hub for the facebook and twitter feeds, live polls, games, videos, blogs and much more.

 

The site was even customisable. At a click of a button the whole site changes to whatever the user wants. They can move and hide the 'widgets' to their liking. Seasonal specials were regularly added.

 

Two online adventure games racked up millions of plays. They were so popular, they crashed two servers!

 

Before we got started with Chewits, their Facebook page had 200 fans. Quite a way off the 383,000 they have now!