Mool Scenarios

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MOOL

MOOL Scenarios

Mool invited us to collaborate in the development of different scenarios where aesthetics, simplicity, and elegance were present; in order to promote their products on their website and their social networks. The concept was born from the brand's logo, where the lettering is visibly clear against a vibrant pink background.

In the first 3D illustration we wanted to create a "virtual booth" that would attract the attention of its viewers, just as a real one would within an exhibition, but now compact and inside a screen. The reduced space represents the new and close coexistence between people and their furniture at home, within a space that increasingly becomes the new habitable world.

The second illustration is a surreal architectural setting that attempts to evoke a dreamy moment, where the furniture and space create a warm and relaxing atmosphere. The cloud and the sphere play a very interesting contrast diagonally, creating tension between the heavy and the light; the compact and the aerial.

The third illustration is a also a "virtual booth" that in this case is visited with the eye, which in each corner reveals some object or furniture specially arranged to captivate us as soon as we have found it. At the end of the visit, we will find the product catalog printed; and if we could see it from the back, we would read: "The details are not just details. They make the design" - Charles Eames.

Thanks for watching this project, we hope you like it!