This type was custom designed to bring out the charm of the 4 online parallax stories "Win Against the Elements Love the Bad Weather Boys". The design is simple, elegant, understated yet sophisticated.
Campaign: Nikewomen HO12- Win Against the Elements Love the Bad Weather Boys
Agency: Wieden+Kennedy Shanghai
Art Direction: Joseph Lau
Design: Howl Lee
Agency: Wieden+Kennedy Shanghai
Art Direction: Joseph Lau
Design: Howl Lee