Steelcase Answer
Steelcase is a global leader in architecture, furniture and technology. The Answer architecture and furniture system line expanded facilitating a repositioning and relaunch to the market. We art directed 3D product environmental renderings and created a lookbook to accompany the launch.
Modular Patterns
Inspired by the technical drawings of the Steelcase Answer product family, we created patterns that joined in a modular fashion which emulates the product itself.
