FROM FOOD DESIGN TO DESIGN FICTION
SCI-FI FOOD
Foodture Barcelona, a summit focusing on innovation in various aspects
of the food industry, aims to create a space for open dialogue
and collaboration across various sectors.
We were tasked with designing a strong and dynamic visual identity,
designed to serve both this year’s theme and as a foundation for future editions.
To develop our creative approach, we collaborated with the Plat Institute
and Raúl Maldonado, developing a modular identity system, including a logo and typefaces, that reflects the ever-changing future of food and culture,
where one influences the other.
