I have been working for the automotive industry since 2005.
Here's a recap of what I've done for it so far:
Here's a recap of what I've done for it so far:
2005-06
Junior Copywriter at Pinnacle DDB
for AUDI
- Copywriter for the Audi Dealers account. Creation of communication materials at the request of dealers supervised by the brand.
2006-07
Senior Copywriter at DoubleYou
for AUDI
- Copywriter for the digital account of Audi Spain. Award-winning work at Cannes Lions.
2007-12
Senior Copywriter at Proximity Barcelona
for AUDI, VOLKWAGEN and ŠKODA
- Copywriter for the CRM of Volkswagen Spain. To highlight the work carried out for the customer experience program “Volkswagen Experience”, Volkswagen Insurance and RSC for Volkswagen Think Blue. Awarded works in El Sol.
- Copywriter for CRM actions of Audi Spain, among them, data renewal campaigns and Christmas greetings. Awards won at the Cannes Lions, El Sol and Caples Awards.
- Copywriter for Audi Service. Creation of the incentive program for service teams “Audi Copa Horch”. Award-winning work in Imán Awards.
- Copywriter for the 360 Škoda account: ATL, BTL, digital, CRM... Creator of the concept that made us win the pitch.
2012-14
Creative Supervisor at DDB Barcelona
for VOLKSWAGEN
- Creative manager of the CRM of Volkswagen Spain. Creation of the customer portal "Volkswagen World", which included the entire scope of Volkswagen services and incentives for its drivers: after-sales, loyalty, renewal, accessories, merchandising, etc. Works awarded at Cannes Lions, El Sol, Eurobest, El Ojo de Iberoamérica, Premis Laus, CdeC and Inspirational de IAB.
2014-19
Creative Director of Digital & Social Engagement at Arista/LaviniaNext
for NISSAN
- Creative manager of all the social networks of Nissan Spain and Portugal, for both internal combustion cars and EVs, as well as the communication of the main sponsorship of the brand: the UEFA Champions League. Work recognized by Twitter Marketing.
Other experience
In addition to the above mentioned brands, I have participated in pitches for SEAT and Renault and I also briefly worked for Lexus and INFINITI.
For SEAT, I participated in the 2012 pitch for the Global account of the brand, where I helped develop the digital proposal. Find an extract of it here.
For RENAULT and DACIA, I was in charge of the proposal of LaviniaNext for their dealer network advertising pitch. Find the complete proposal here.
For LEXUS I did a video tutorial for Apple Carplay and Android Auto:
For INIFINITI, also a client of Arista in addition to Nissan, I got the chance to help the Community Managers when they needed advice or any kind of assistance. Sadly INFINITI left Spain and closed its social channels.
