Playfit
Branding, Collateral, Website
Agency: Oliver Young Ltd
Branding, Collateral, Website
Agency: Oliver Young Ltd
Playfit is a leading New Zealand-based manufacturer of playgrounds for children and young adults. Formerly known as Playground People Ltd, they approached us to carry out a complete rebrand - including name, logo and collateral.
We worked alongside brand strategy consultants to develop the name and direction for the brand, following which I began development of the logo and visual comms.
We worked alongside brand strategy consultants to develop the name and direction for the brand, following which I began development of the logo and visual comms.
The logo embodies two hallmarks of Playfit's offerings - their playground modules are inter-connectable, allowing for almost endless combinations of equipment, and every exposed bolt or join is covered with a blue rubber dot to ensure safety.
We directed a photo shoot to build a library of images of kids using Playfit equipment. These proposal covers are die-cut to allow for document titles to show through, providing cost efficiencies for the client - they don't need to re-print individual covers each time they create a new proposal document.
Rounded, die-cut corners on Playfit letterheads and business cards reinforce the safety angle of their products.
I designed the Playfit website and also developed it, using HTML and CSS with a CMS powered by PHP & MySQL.
