STRAND ON SECOND
Branding a Boutique Salon with a Unique, Neighborhood Vibe.
Located in the heart of the historic Walker’s Point neighborhood of Milwaukee, WI, Strand on Second has established itself as an inclusive and artistic aesthetic destination.
The brand palette was inspired by the warm tones of the brick buildings that make up the salon’s eclectic and industrial neighborhood, while the logo’s typography and accompanying mark communicate the laid-back style and ease visitors can expect to experience while at Strand.
