Puma 100 Metre Shop
Design, Concept, and Branding of a 100-meter long custom Tumblr experience.
Puma partnered with Jamaican designer Cedella Marley to create the Jamaican team kit for the 2012 summer Olympics. This integrated campaign was released on a 100-meter long custom Tumblr. With the help of Jamaica's Usain Bolt, Puma provided custom playlists, free giveaways, and lead fans to purchase the new Puma gear via the Tumblr experience.
Puma partnered with Jamaican designer Cedella Marley to create the Jamaican team kit for the 2012 summer Olympics. This integrated campaign was released on a 100-meter long custom Tumblr. With the help of Jamaica's Usain Bolt, Puma provided custom playlists, free giveaways, and lead fans to purchase the new Puma gear via the Tumblr experience.
