Every year Afrisam has a national retail promotion targeted at end consumers who buy their flagship product, All Purpose Cement. We were briefed to come up with an integrated campaign for this year's promo. This led us to the story of Lucky, a builder who seems to win all sorts of prizes to the suspicion of his neighbours. 

I was tasked with conceptualising the storyline of the TVC which plays on the wildest ideas about where Lucky was getting his luck from. With the help of genius director, Tumelo Moropa, we got the ad to where it is. 

Business Unit Director, David Sutherland

Creative Director, Nic Kostouros

Creative Group Head, Lauren Mostert; Stephanie Hunter

Copywriter, Precious Nkadimeng

Senior Integrated Producer, Alex Hope-Bailie

Director, Tumelo Moropa

Production house, OSU Creative

Post production, Upstairs Ludus