Oakland's Eat Real Festival is an annual celebration of sustainability, inclusivity, and the hyperlocal. Hope Meng Design developed a fresh and approachable brand toolkit that includes hand lettering and illustrations representing good food, good drinks, and good people (ERF’s tagline) that can be swapped out from year to year and still feel different and fresh to both families and hipsters.

 

As a community activity, Hope Meng also live-painted a collaborative mural at the event. Attendees were invited to color in (or outside of!) the lines, reinforcing Eat Real's brand values of community and inclusivity.