Pocket52 Internship Work

Graphic Design Internship at Pocket52

I worked as a graphic design intern at Pocket52 for three months in 2020 (May-Aug, 2020). Highlights of my work:

● Designed the promotional creative and banners for Pocket52’s biggest tournament
(Pocket Aces, ₹15 Lacs GTD prize pool)

● Worked closely with marketing team to understand the business requirements

● In a span of 2.5 months:
- Created all the social media posts for the special days in the month of July.
- Created social media contests images related to poker and Pocket52.
- Designed push notifications for the daily satellite tournaments schedule.
- Created banners for the website and social media.

I have documented my best designs below👇

Promotioal Creatives:

During the last week of my internship, I was assigned a challenging task to design the promotional creative, banners of all required sizes for Pocket52's biggest tournament, Pocket Aces. This project was a long one as it took 3 days for me to finally come up with the solution to the wire-frame that my mentor had set. I succeeded in this task and it was well accepted by the marketing team.

Instagram story for Pocket Aces (Pocket 52's largest tournament)

Promotional creative for Pocket52's sale on all its prime tournaments. I gave a minimal approach to this creative by using simple elements and gradients. Correct amount of gradients and shadows, shows a depth effect in this creative.

Social Media Creatives:

Social media creative for Daniel Negreanu's 46th birthday. He is world's one of the best poker players. So the creative had to have a grand look to convey company's respect towards the player.

Social media creative for Phil Hellmuth's birthday. Then I decided to set the color palette of this creative as per Phil's jacket colour and the image's background. Added dark blue with black gradient spades to make them look immersing in the background.

Social media creative for Dan Colman's Birthday. Dan is also ranked among one of the best poker players across world. Idea of this one was inspired from a similar creative that was posted on PokerStars instagram page. This was a pretty challenging one. Aligning the Pocket52's branded cards in a certain way so that some cards overlap the letters of Dan's name was tricky. But I had a great learning experience through this creative. I came to know about some important tools of illustrator (like subtarction feature in path finder tool) that I wasn't aware of at that time. He also noticed this creative on Instagram and thanked us for the kind gesture shown by our team.

Social media creative for Benedict Cumberbatch's birthday. Benedict is famous for his amazing work in Sherlock TV sereis. I applied a minimal approach to this creative. I chose a monochromatic color palette (colors ranging between black and white) for a mysterious and serious outlook.

Social media creative for Elon Musk's Birthday. Elon Musk is an iconic personality who is the founder of companies like Tesla and SpaceX. Therefore, I chose a outer-space theme for this and aligned the supportive graphic of rocket in such a way that symbolizes Elon's association with SpaceX. I downloaded Elon's from internet, scrapped off its background and created a water-color effect on it in photoshop.

Push Notifications (A/B Testing):

For the A/B testing of push notifications of various tournaments of Pocket52, I was asked think innovatively and design my idea of how a push notification can be made attractive enough to fetch more users to participate in the tournaments. Here's what I did:

Contest Creatives:

Below shows some of the best contest creatives that were designed by me for social media platforms such as instagram and facebook. I gave them a bold and simple outlook so that it would be easy for people to understand the problems.

Special Days Creatives

Social media creative for Nelson Mandela Day. I applied a minimal approach for this creative. Downloaded the image of Nelson Mandela's sculptor from internet and scrapped off its background in Photoshop.

Social media creative for International Yoga Day. Chose an amazing picture from shutterstock in which people did different yoga asanas in such a way that they created digits from 0 to 9. So I chose 5 and 2 from it (so that it would symbolize 52 of Pocket52) and put it here.