Client: Motorola
Product: Droid Razr Maxx phone
Media: Print campaign (3 x executions)
Target Audience: People who use a smartphone
Single-minded proposition: The phone with the longest battery life
Product: Droid Razr Maxx phone
Media: Print campaign (3 x executions)
Target Audience: People who use a smartphone
Single-minded proposition: The phone with the longest battery life
Client: TAC
Product: Distracted Drivers
Media: Print/poster
Target Audience: 18-30 year olds
Single-minded proposition: Using your phone when driving kills
Product: Distracted Drivers
Media: Print/poster
Target Audience: 18-30 year olds
Single-minded proposition: Using your phone when driving kills
Client: Cubify 3D Systems
Product: Cubex 3D printer
Media: A print/magazine campaign
Target Audience: Computer owners, 18-55
Single-minded proposition: Print anything
Product: Cubex 3D printer
Media: A print/magazine campaign
Target Audience: Computer owners, 18-55
Single-minded proposition: Print anything
Client: Paramount pictures
Product: The motion picture ‘World War Z’
Media: A digital idea that creates buzz about the upcoming release of the movie
Target Audience: 18-45 year olds who go to the movies
Single-minded proposition: World War Z, coming soon
Product: The motion picture ‘World War Z’
Media: A digital idea that creates buzz about the upcoming release of the movie
Target Audience: 18-45 year olds who go to the movies
Single-minded proposition: World War Z, coming soon
Client: Lilydale Free Range Chickens
Product: Free Range Chickens
Media: TV (1x30)
Target Audience: The food-shopper of the family; male or female, 25-60
Single-minded proposition: Lilydale Chickens are tastier chickens
Product: Free Range Chickens
Media: TV (1x30)
Target Audience: The food-shopper of the family; male or female, 25-60
Single-minded proposition: Lilydale Chickens are tastier chickens
Client: Berlei
Product: Body Shapers
Media: Print (single)
Product: Body Shapers
Media: Print (single)
Client: Dial a Driver
Product: Dial a Driver
Media: TV, Print & Radio
Target Audience: Social drinkers who own cars
Single-minded proposition: We’ll drive your car home when you shouldn’t
Product: Dial a Driver
Media: TV, Print & Radio
Target Audience: Social drinkers who own cars
Single-minded proposition: We’ll drive your car home when you shouldn’t
Driver John
John: Hi, I'm John. I'm a pretty quiet person, until I find someone to talk to.
I stay up late most nights, listening to bad 90s music.
I enjoy long car rides and midnight philosophising.
My favourite car freshener scent is Summer Breeze.
Next time you have a big night out, give me a call and I'll get you and your car home in
one piece.
VO: Take someone home you won't regret in the morning.
Visit dialadriver.com.au
Client: Local green grocers
Product: Green grocers
Media: TV, Print, OOH & Radio
Target Audience: Adults who buy fruit and veggies
Single-minded proposition: Green grocers have fresher produce
Product: Green grocers
Media: TV, Print, OOH & Radio
Target Audience: Adults who buy fruit and veggies
Single-minded proposition: Green grocers have fresher produce
Freshly Squeezed Fruit
Voice 1: Here we go, first squeeze for the day and ooh that's a firm one!
I think he's spotted me! Pick me! Yes! Ergh noo!
When did you last wash that hand?
Maybe this time... a close inspection, a quick squeeze, and I've failed again!
Oh no, please not children. Gross snotty little hands put me down!
(Sigh) No one wants me. I should've been left longer on the tree.
VO: Shop at your local green grocer and buy fruit that's fresh from a farmer's hand, not everyone else's.
