Nike Basketball "Gimme the Ball" TVC scriptwriting for W+K
"Gimme the ball" is a campaign to inspire kids to use basketball as a platform to express themselves. Now they are ready, waiting for the opportunity to step up the stage. They want a better future. They need to shine. They want the ball.
Therefore, a 60" TVC script in Mandarin was developed preliminary for China market, and well-received by W+K (the principal agency) to proceed storyboard and film production.
给我个球场
给我一双球鞋
给我DJ
给我MC
给我公众
给我对手
还有个队友
给我挑战，我随时迎战
给我找到破绽，我绝不会手软
给我个回放
给我去选秀
给我第一轮
给我个握手
给我放合同
给我杜兰特
给我科比
给我个外号
给我条规矩去打破
给我焦点
给我...
不用给我风头
我会自己去赢回来
把球给我
Creative Director: Terence Leong & Team (W+K Shanghai)
Director: Stacy Wall (Imperial Woodpecker)
Director: Stacy Wall (Imperial Woodpecker)
