Jestem na pTAK! is an NGO from Poland which aims to spread knowledge about birds and passion to them. The brand based on a distinctive writing style, original campaigns, and events for birders. Jestem na pTAK! is a mentor who shares its knowledge
and experience in a friendly way.
and experience in a friendly way.
As a part of our cooperation, we conducted a comprehensive rebranding including naming and brand structure. We also designed a consistent brand-new visual identity system.
Challenges
- Lack of visual consistency and communication guidelines
- Complicated brand architecture
- Lack of brand synergy between events and the main brand
- Not every aspect of NGO activity is properly communicated
- Complicated brand architecture
- Lack of brand synergy between events and the main brand
- Not every aspect of NGO activity is properly communicated
Credits:
Client: Jestem na pTAK!
Branding Studio: Fuse Collective
Creative Director: Adrian Knopik
Designers: Joanna Kotas Tomasz Bilak
Brand Strategy: Tomasz Maciąg
