Medicontur is a company dealing with IOLs (implanted ocular lenses). These fine engineered little lenses are able to get implanted into the capsular bag inside the eye of a cataract patient, replacing the foggy, non translucent organic lens with a crystal clear artificial one - letting the patient see again!
What a wonderful mission for a graphic designer to support a company who gives back the vision of people who lost it!
On this page you can see the logo design yet, the branding I will update soon.
The logo concept contains the most important key factors, the M of their name combined with an eye, in material a glossy and clean glass surface
Icons
Icons were created for various reasons, as icons with basic information about the IOLs, which can be used on the boxes, or icons which explain processes on social media platforms
The following icons appeared on the Instagram page of the company.
3D Renders
It is very difficult to take photos from them since they are very small sized objects (ca. 1 cm x 0,5 cm and they are full of subtle details). To take photos from them would be very expensive and unperfect solution, this is why we decided to create 3D renders, what can be easily reproduced in different angles and setups.
