Floor artistry
Olka, a company carefully practicing floor installing with high quality materials and sustainable methods. Our team's identity solution was inspired by the collision of two worlds. Handcrafted, expressed with typography selection and through cut-out custom made stencil. Natural, this manifests itself through selection of natural, earthy colour palette. Letterpress and embossed print finishing all speaks of natural quality and individual craft values.
Visually expressed brand values helped to achieve a brand impression which is high-end artisanal experience for the clients who appreciate sophisticated level of well executed handcrafted details.
The uppercase stencil characters and straightforward geometric shapes form a logotype, which draws inspiration from a tile cutting technique usually used in the craft. The logotype is placed on a playful modular grid layout, connecting to the assembly process of forming a mosaic floor.
The uppercase stencil characters and straightforward geometric shapes form a logotype, which draws inspiration from a tile cutting technique usually used in the craft. The logotype is placed on a playful modular grid layout, connecting to the assembly process of forming a mosaic floor.
With all the brand components in place and touchpoints
defined, Olka was ready to communicate in the digital age.
defined, Olka was ready to communicate in the digital age.
