Final AWARD Grad Book
Brief 1: EcoStore Washing Powder
Target Audience: Anyone who washes clothes.
Media: Poster
Proposition: Washing powder that's better for you.
Brief 2: Motorola Droid RAZR Maxx
Target Audience: People who use a smartphone.
Media: Print Campaign (3 executions).
Proposition: The phone with the longest battery life.
Brief 3: Samsonite Suitcases
Target Audience: Anyone who flies
Media: Outdoor
Proposition: The strongest suitcase you can buy
Brief 4: World War Z
Target Audience: 18-45 year olds who go to the movies
Media: Digital
Proposition: World War Z, coming soon
Brief 5: Transport Accident Commission
Target Audience: 18-30 year olds
Media: Online Banner
Proposition: Using your phone when driving kills
Brief 6: RSPCA Adopt a Pet
Target Audience: Anyone looking for a new cat or dog
Media: Radio (30 secs)
Proposition: Adopt an RSPCA pet
Brief 7: Lilydale Free Range Chicken
Brief 8: Baskin and Robbins Icecream
Brief 9: Sexpo Exhibition
Target Audience: Males and Females, 18 years old and over
Media: Ambient/Promotion/Activation
Proposition: For all things adult
Brief 10: Dial a Driver
Brief 11: Local Green Grocers
Target Audience: Adults who but fruit and veggies
Media: Anything
