The Big Bang theory
When ever we find time we like to do something we call: Mantik Brand Sprints. We gather up and see which brand we could portrait in a different but better experience. This time someone brought up The European Organization for Nuclear Research, or short known as CERN. A European research organization that operates the largest particle physics laboratory in the world.
Our goal was to create a brand experience that had both, conceptual and stylistic value. An identity progressive enough so it would push the boundaries of how corporate identities are perceived. Identities should be sustainable as possible, but at the same time they should have surprising elements or brand assets that allows them to be adaptive and engaging.
One thing we took into consideration is the coming of a new technologies, that could shift the perspective of brand appearance. We believe ar/vr technologies will challenge existing brands to reconsider how to engage with audiences in an artificial space. Can a logo be composed so it can interact with space, to have a visual play, be creative and engaging? We gave it a try.
When ever we find time we like to do something we call: Mantik Brand Sprints. We gather up and see which brand we could portrait in a different but better experience. This time someone brought up The European Organization for Nuclear Research, or short known as CERN. A European research organization that operates the largest particle physics laboratory in the world.
Our goal was to create a brand experience that had both, conceptual and stylistic value. An identity progressive enough so it would push the boundaries of how corporate identities are perceived. Identities should be sustainable as possible, but at the same time they should have surprising elements or brand assets that allows them to be adaptive and engaging.
One thing we took into consideration is the coming of a new technologies, that could shift the perspective of brand appearance. We believe ar/vr technologies will challenge existing brands to reconsider how to engage with audiences in an artificial space. Can a logo be composed so it can interact with space, to have a visual play, be creative and engaging? We gave it a try.
