Extra Strong
Client: Nescafe
Product: Nescafe, extra strong coffee blend
Media: Poster (single)
Goal: Get more people to drink it
Single-minded proposition: the strongest coffee around

Mac'd up version of above.

APPLICATION
 

Makes your dog strong
Client: Purina
Product: Purina dog food
Media: Poster (single)
Goal: Get pet owners to buy it for their dogs
Single-minded proposition: For a stronger dog

Client: Ecostore
Product: Eco friendly washing powder
Media: Poster (single)
Target Audience: Anyone who washes clothes
Single-minded proposition: washing powder that’s better for you

Client: Motorola
Product: Droid Razr Maxx phone
Media: Print campaign (3 x executions)
Target Audience: People who use a smartphone
Single-minded proposition: The phone with the longest battery life

Client: Samsonite
Product: suitcases
Media: Outdoor (Adshel, street furniture special build, ambient)
Target Audience: Anyone who flies
Single-minded proposition: The strongest suitcase you can buy

Client: RSPCA
Product: Adopt a Pet
Media: Radio (30 seconds)
Target Audience: Anyone looking for a new cat or dog.
Single-minded proposition: Adopt an RSPCA pet.

Don't TXT and drive

Client: TAC (transport accident commission)
Product: Distracted drivers
Media/ Deliverables: Print/Poster..
Target Audience: 18-30 year olds
Single-minded proposition: Using your phone when driving kills

Artists

Client: Cubify 3D Systems
Product: CubeX 3D Printer
Media/ Deliverables: A print/magazine campaign (minimum three executions)
Target Audience: Computer owners, 18-55.
Single-minded proposition: Print anything.

Zombie Virus

Client: Paramount pictures
Product: The motion picture ‘World War Z’
Media/ Deliverables: A digital idea that creates buzz about the upcoming release of the movie
Target Audience: 18-45 year olds who go to the movies
Single-minded proposition: World War Z, coming soon

Silent Restaurant

Client: Lilydale Free Range Chickens
Product: Free Range Chickens
Media: TV (1x30)
Target Audience: The food-shopper of the family; male or female, 25-60.
Single-minded proposition: Lilydale Chickens are tastier chickens

Open brief: RACV now fix homes too

Client: (You decide) RACV
Product: (You decide) Emergency Home Assist
Media: (You decide) Integrated; print and TVC campaign
Target Audience: (You decide) Anyone who owns a home
Single-minded proposition: (You decide) RACV now fix homes

Don't leave your car at the bar

Client: Dial a Driver
Product: Dial a Driver
Media: 3 or more different mediums of your choosing*, I chose to do a print campaign, TVC and radio
Target Audience: Social drinkers who own cars
Single-minded proposition: We’ll drive your car home when you shouldn’t

Supermarket produce is dirty

Client: Local Green Grocers
Product: Green grocers
Media: Anything, I chose ambient and print campaign
Target Audience: Adults who buy fruit and veggies
Proposition: The main benefit to the consumers of shopping at their local green grocer is fresher produce