Believing what a mechanic is telling you is always a stretch, but Lewis Lawrence insisted he was good and honest. The mechanic's marque doubles as a spanner and an honest mechanic in overalls, hands held comfortably behind his waist.

 

This good, honest identity grows with the stationary's language, using real-life phrasing, reducing garage jargon.

 

With a strong language approach, it reduces the need for stereotypical and boring photography.