YOU CANNOT CHANGE THE TRUTH, BUT IT CAN CHANGE YOU.

Splash, one of the Middle East’s oldest fashion brands, wanted to make a statement and spread awareness about their efforts to tackle plastic pollution with the use of recycled polyester across several of its collections.

We needed to draw attention in stunning fashion and created the Aquarium of Truth, a special fish tank that painted the true picture of what one would really find at the bottom of the ocean and raise awareness of our impact on the world's oceans, directly where consumers shop for fashion goods. The experience left a lasting impact and drove people towards sustainable fashion.