DON'T PICK YOUR TEETH. PICK BETTER DENTAL CARE.
Every expatriate living and working in Dubai has medical insurance, which is a norm by the government, yet most of them lack dental coverage. Because of this millions of people choose to prolong their dental issues due to the associated costs. To get to the root of the problem we hijacked a unique medium.
With 78% of Dubai residents eating out at least twice a week, we made use of commonly available toothpicks in restaurants, but with a twist. Each toothpick was designed to look like a deadly weapon with an actionable message for people to pick affordable dental packages at Medcare Medical Centres.
