The truth hurts // Lamborghini
Illustrated print campaign for the Lamborghini Aventador with 700 HP.
When Lamborghini launched the Aventador with 700HP, car magazines were excited. We noticed that almost every editor was writing about the pain the relentless force of the car provokes. To show the power of the car, we took the real quotes from car magazine editors and portrayed them with powerful illustrations by Berlin based artist Herr Müller. He used different kinds of paper and transparent tape to give a dynamic and relentless impression.
CREDITS
Creative Direction: Diether Kerner, Jan Krause
Art Direction: Simon Jasper Philipp
Copy: Bea Kiwitt
Illustration: Herr Müller
Postproduction: Ansgar Struck
Agency: Philipp und Keuntje
AWARDS
ADC Europe 2012: Finalist
ADC of Germany 2012: Merit
Published in Luerzers Archive 01/2012
ADC Europe 2012: Finalist
ADC of Germany 2012: Merit
Published in Luerzers Archive 01/2012
