The Client
X Open Hub is a fin-tech company based in London, with technology center in Warsaw. They provide multi-asset liquidity and trading technology while maintaining a fully open environment. They have over 100 partnerships and have twelve years experience of providing cutting-edge technology to their clients - banks, brokers and hedge funds.
The Challenge
We have been asked to help our client with creating new identity as well as a new corporate website. The new identity had to be clean, light and modern. The identity had to convey that the company uses newest technologies and provides a high quality of service.
The Basics
To make the brand look light while structured, we decided to create a grid system using lines and exes. The resulting key visual would be akin to a skyscraper, symbol of modern business and finance. We also decided to implement 3D clay illustrations with red elements as another key visual and strong visual element to convey the financial and technological processes. We decided to change heading font to Futura, a classic font that was and still is symbol of modern technologies.
The Identity
Using the grid system and the basic fonts we created brandbook, print collateral and promotional materials blueprints for use in various usage situations, both print and digital. The base color is white with delicate grey patterns as well as red and black elements.
The Website
Using the baseline identity system as well as 3D illustrations we designed the corporate website for X Open Hub, making sure it looks as light and modern as possible, while maintaining a feeling of business and technology.
The Effect
In the end, we refreshed the brand identity of the client and made their promotional materials and website look more modern, fresh and clean. It clearly stands out in a very positive way among other company providing financial liquidity.
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