I'm So Hungry
the first logo -
during college a good friend of mine, sethu, decided to start a food blog on Instagram. he asked me to help design a logo for this blog of his, naming it imsohungry.
since this was the first time I heard about logo design or even branding for that matter, told him I had absolutely no idea about the subject. but sethu being someone who always (okay, most of the time) knows what he wants, had a pretty good idea about how he wanted this logo to be designed and needed my help with its execution.
during college a good friend of mine, sethu, decided to start a food blog on Instagram. he asked me to help design a logo for this blog of his, naming it imsohungry.
since this was the first time I heard about logo design or even branding for that matter, told him I had absolutely no idea about the subject. but sethu being someone who always (okay, most of the time) knows what he wants, had a pretty good idea about how he wanted this logo to be designed and needed my help with its execution.
and hence, with this project, my tryst with logos began
the what -
a logo design for a food critic starting out his venture on instagram
the who -
imsohungry - run by an avid food lover who travels around the world trying out different cuisines and reviewing them with a little wine and cheese on the side
the why -
the logo required to be a little quirky, reflecting the founder's - Sethupathi's - nature and his love for all things culinary
what started off as part of the design process with a collage containing most of (if not all) the interests of the founder
eventually became a part of the logo as well
using instagram as his blog, sethu also required a watermark for all his pictures - something relatively simpler that still conveyed the intent behind his page
with various coloured backgrounds
but taking a keen liking to this watermark, sethu eventually decided to use this as brand's logo
