Since 1983, Tooling Systems Group (TSG) has grown into 13 interrelated businesses, manufacturing innovative, turnkey tooling solutions for a variety of car, appliance, aerospace, and agriculture industries. With over 600 employees and 675,000+ sq. ft. of floor space across their companies, TSG engaged with us to align their brand with the global reputation their businesses have earned.

Leaning into their shared history throughout their businesses, we crafted a modern, utilitarian brand for the next stage of growth into electric auto makers and a host of new technologically oriented opportunities. Bold fonts, vibrant imagery, with a dash of fresh neon help to separate and identify TSG as a partner adept for the future of electronic automobiles and global sourcing. The logo directly reflects tooling materials coming together in precision and integration modeled after TSG’s innovation and expertise. The website redesign focuses on utilizing new brand imagery and content to showcase their size and capabilities as well as integration of the new brand.

Project Deliverables:

- Marketing Strategy & Research
- Vision & Values Development
- Branding & Logo Development
- Brand Guidelines
- Branded Marketing Materials
- Copywriting
- Taglines, Voice, & Messaging
- Web Design & Development
- Photography Art Direction

Project done in partnership with Company Bell.