It's not often the work you create to win a pitch gets rolled out exactly as you imagined. The idea for this campaign was a simple one. Inspired by the colours in the LivingSocial logo, my art director Janine Poon and I brought these characters to life to tell the story of how LivingSocial can bring colour to the everyday.
From storyboards, scripts and voiceover management, to briefing Noise Studios to create an original score, I was involved at every stage of the campaign. And my favourite part? A flexible sonic tagline that's distinctive, playful and looks great plastered across the side of a bus.
Make life more wahoooooo! - Freefall and Paintball
Make life more laaaaaaaaaa! - Cocktails and karaoke.
Make life more mmmmmmmmm! - Pizza Hut Offer
