It was a tremendous honor to direct and help shape SurveyMonkey’s first and only brand anthem video. We crafted a special celebratory rally cry to illustrate how SurveyMonkey drives growth and innovation for organizations of all sizes. It seemed fitting for SurveyMonkey board member Serena Williams to star and narrate the anthem as like SurveyMonkey, Serena is curious, driven, and committed to helping all voices be heard. Stylistically,  we made a deliberate decision to showcase Serena’s entrepreneurial side. As an activist, marketer, brand builder, and greatest athlete of our time, Serena is a winner on and off the court.