Holstein Uk , is to be squarely at the heart of the dairy industry and as such the aim is to assist our members in breeding profitable, robust and productive dairy cattle. Their brief was a stand that was multi functional and able to break down into smaller parts to be used in 10 different venues and shows across the UK over a year.
My aim was to create parts of the stand that could be lifted and used in a variety of ways but still keeps a brand look and feel, The dairy environment for Exhibitions had always been a little poor in standard design wise in comparison to other sectors so we had to come up with something that would really stand out as impressive and different.
Variety of stand spaces and restrictions in heights, so there are 3 different graphic surrounds that can be used either on the plinths or not and surrounds painted different colours depending on look for that particular stand, two main counters were designed a smaller one for the smaller shows and a large L shape counter that was used for the flagship stand. All the stands used the same floor type of embossed silver stud vinyl, the main header graphics were printed onto clear acrylic and mounted using stand offs meaning they could be reused also.
Showing some of the various stand spaces and how we achieved a stand using elements over and over again keeping costs down for the client but achieving a fresh look each time.
Photos of some of the actual stands all built to the design and look very professional and well received by Holstein and at the venues.
