We developed an online gallery showcasing a library of animated GIFs that demonstrate the art of layering and exhibit Nike Pro11 collection in a format that is not only visually interesting but in a fun & engaging way.

 

In the online gallery, user able to experiment the animated GIFs frame by frame to find out details of each layer and it will directly link to online store for purchase. All the animated GIFs are also shareable to personal Weibo and RenRen account.

 

 

Client: Nikewomen