Challenge
Improve off-premise sales of Afrohead Rums targeting musicians, surfers, and people who drink rum.
Solution
A series of works with Lenny Kravitz that included visit his Bahamas house, photograph and video recording his lifestyle to tell the brand's story and how he relates to Afrohead Rums. We created the Lenny Kravitz’ Best Kept Secret Sweepstakes allowing fans to submit their voucher code on a microsite to win selected items curated by the artists.
Skills
Creative direction
Strategy
UX/UI
Credits
Fluid Holdings (agency)
Veronica Camaraza (copy)
Mathieu Bitton (photographer)
