As we (my boss the marketing manager, the assistant dean, and I) were ideating for this project, the assistant dean casually threw out the idea of integrating one of our university's mascots, a miniature Shetland pony named Cowboy Joe, into the project. I loved the idea and ran with it, hoping to create signage for the libraries during this trying time that was informative and welcoming rather than clinical.

This is the moodboard I developed for the project, and I decided on using Gotham not only because it is one of our university-approved fonts but also because I wanted to dress it up in a way that might have looked more gimmicky if it was a display face. I also thoroughly researched Cowboy Joe before the start of the project to not only collect pictures but to get a feel for his personality.

I carried the monoline illustration style from the moodboard into the main poster used in our sandwich boards to capture Joe's likeness. Luckily enough, mini Shetland ponies are about 3 feet in length so using Joe as a unit of measurement worked to illustrate our social distancing guidelines in the library.

Here's a selection of some more signage created for the libraries, including social distance circles for the floor and enter/exit/do not enter signs for the doors to maintain travel directions and limit the amount of cross-travel.

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