The purpose of the campaign named, "Take Charge to Recharge," is to promote healthy habits relating to the use of technology and digital media. It is a new initiative carried out by the Health & Counselling Centre at the University of Toronto.
My job was to create the visual identity for this campaign. It is a totally new campaign so I had the opportunity to collaborate and develop the visual identity from scratch.
Promotional Card
Presentation Posters
Social Media Banner