The world of financial communication contains many sweeping statements and cliched images, therefore it is important we present not only a unique voice for iShares but also ensure we standout visually as well. The print and OOH campaign is designed to engage our target audience with provocative and interesting headlines/commentary regarding the world of finance, ETFs and iShares key differentiators. The headlines are matched with simple yet engaging visuals to create a unique look and feel for iShares.

Client: iShare Hong Kong
Agency: Wieden+Kennedy Shanghai
Art Director: Joseph Lau
Core Designer: Howl Lee

Suporting Designer: Super Zhang / Fish Ho