Aridus Wine Company asked CF Napa to develop a new canned wine brand that was ready for the outdoors and positioned to be fun, approachable and evocative of the region.

This new series features a collection of wine hand-selected by the winemaker; each varietal has a unique number linked back to its tank. To connect the wine to its roots in the southwest, the cans depict the picturesque, rocky landscape for which the area is famous; all illustrated in a graphic, minimalist style. Each varietal has its own palette of colors, but when put together, the canyons and peaks align to create one continuous panorama of chromatic desertscape.

Drink With Your Eyes®