A SYMPHONY LIKE NO OTHER
Launching Safari Nation
Tata Safari wished to create a loyalty programme for Safari owners that were a mixed audience of adventure travellers and off-roaders, as well as politicians and high-profile management executive. Spread across the nation. We conceptualised the launch experience to
1. Create an ambience of grandiose and exclusivity among Safari owners
2. Set the tone for well-crafted experiences that they can look forward to
1. Create an ambience of grandiose and exclusivity among Safari owners
2. Set the tone for well-crafted experiences that they can look forward to
We picked the passion that cuts across class, society and age - Music.
