Banners
A select examples of banners I created for Omio for a variety of branding campaigns, mainly for CRM, Affiliates and Performance Marketing. Omio is a global multi-mode search engine for all major forms of transport. The pioneering platform compares and combines air, bus, rail and ferry journeys for every type of routes.
The two designs below, are examples of digital banners created for the CRM team and sent to Omio customers, to promote new offers and company updates.
The below is an example of two campaigns using banners on Google for multiple geographies, mainly working with the Affiliate and Performance marketing teams.
Web Banners for the Japanese Markets (AB Testing)
Below is an AB test campaign created to advertise in the Japanese market. Two sets of designs were done in order to test out which graphics best attracted our targeted audience. The scope of the test was to test on different graphic elements, both designs were based on research of local market trends. To this extent, the background colours are kept to a similar tone, and the message is the same (translated to English it reads: Book your train, bus or flight ticket). The difference between both designs are the graphic elements (illustration vs icon). The same font style was used on both designs, with one having an added element to suit the design and contribute to the Japanese style of advertising.
Below is an example of both designs together in the different sizes.
Web Banners for Polish Market
Web Banners used for two different campaigns in the Polish Market. Working mainly with the affiliate team, one campaign was used for a Polish Affiliate Website promoting payback points with Omio. The copy in it reads, 4x Points Payback. Book your train, bus or flight ticket. The second was an acquisition campaign promoting our brands through web ads with a Call To Action Button (translated to English : Book Now) redirecting users to Omio's booking page.
All content belongs to Omio and all illustrations are done by Antonina Aleksandrova (https://antaalek.com/) for Omio.
