Proposal for social media and digital media for Amarula highlighting its great contribution to the environment, caring for its fruit trees and protecting elephants in its reserve.

Only once a year, Marula trees bear fruit. Elephants are drawn to the exotic scent and travel for miles to savor them. That's when we know it's time to manually harvest the ripe, yellow fruit, starting the two-year process, bringing the unique flavor of Amarula to the world.