In 2010 Kaiser was brought to Los Angeles as part of a team that would rebrand and relaunch Lucky Brand. As art director, Kaiser built and oversaw a team of graphic designers and copywriters tasked with reinventing a heritage brand from the ground up. From brand marks to brand voice, Lucky Brand was elevated to a more premium fashion brand and expanded to accommodate a Kids line, a Plus line and an Outlet division. Kaiser's team developed and refined programs for both print and digital, including advertising, the launch of a catalog and direct mail program, the brands' first shop site and e-commerce strategy, elevated seasonal store graphics and signage packages, the launch of social media story telling, packaging and more.